Articles

The following is a selection of published articles written by Dick Dyer, the founder and senior counsel at Dyer Associates. You can simply click on the title as you browse the descriptions below or use the search bar at the right to find key topics of interest.

• Eat the Elephant One Bite at a Time — March 2000
  A key piece of important advice: you need to pace yourself when networking.

• How To Cover Your ARS — April 2000
  Want to know how to deal with a crisis? Awareness, Relationships, and Serendipity will certainly help!

• Use Your Senses For Strong Communications — May 2000
  By appealing to the senses your audience you can communicate your point more effectively and more memorably (with examples).

• Taking the “Spin” Out of Public Relations — June 2000
  There is disdain for certain unethical practices in the public relations community that need addressing.

• Measuring Success: Part 1 - Planning — July 2000
  How do you become successful? Other proclaim you are. How do you get others to proclaim that? Read on!

• Measuring Success: Part 2 - Research — August 2000
  More on figuring out and researching those incredibly valuable thoughts of opinion leaders.

• Back To School Public Relations Problems — October 2000
  Fiascos abound, and they need to be related. But there’s some hope in the end as well.

• Are Your Phone Skills Driving Business Away? — November 2000
  It can be tough learning the ins and outs of telephone communication skills.

• Taking Time To Tout — December 2000
  A reminder about the value of compliments and positive feedback on the world around you.

• Telemarketing Taboos — January 2001
  Sick of getting those calls and having nobody on the other end? So am I!

• Teen Marketing Benefits Us All — February 2001
  Relating to the age group that seems toughest to relate to can unlock shocking secrets.

• Hearing Beyond The Words — March 2001
  To give the full-service experience you need to have knowledge of everything the person says and does not say. The best way to become completely aware is to C.A.R.E.

• Spring Campaign Analogies: Grassroots & Grasstops — April 2001
  In honor of Spring, here is a lawn care analogy that will grow on you.

• Gaining a Retirement Attitude: Just Retire — May 2001
  An inspiring piece of advice has helped me throughout my life, and it can help you as well.

• The Power of “Why” — August 2001
  Remember the incredible importance of asking and identifying “why” things are the way they are.

• When Triggering Events Abound — September 2001
  With the recent World Trade Center tragedy, we are reminded to examine triggering events.

• Listening to be Heard — November 2001
  A few tips on the art of listening, including a comparison between symmetrical and asymmetrical communication.

• What’s Up About Up-selling — December 2001
  Up-selling can be annoying, there is a reason I do not ask you to buy tons of accessories whenever you read an article.

• What is Your Public Relations Style? — February 2002
  Using past models of public relations theory, try to identify your own approach. Or perhaps it is best to utilize all three.

• Chickens Have Only One Wing — April 2002
  How the declarative statement, “Chickens have only one wing,” could ever possibly be right.

• Lessons From The Catholic Church Scandal — May 2002
  How does the Catholic Church recover from a scandal like this? Is it even possible? What are the best ways to deal with the press? Read on!

• Advertising on Impulse — June 2002
  If “Advertising does not affect impulse behavior,” does this spell trouble for anti-drug campaigns?

• Is Your Company Perception Proof? — August 2002
  Bad perceptions (such as those of Enron, Worldcom, and even the US Government) has led to a trust erosion in America.

• Use Key People to Reach Your Target Audiences — March 2007
  The smallest changes can mean the world, or how pillows and blankets can make or break hospitals.

• A Passion for Details is Key to Company’s Success — May 2007
  How do you turn excellence into a habit? Here a hint: it involves passion, aptitude, and assessment.

• Events Marketing: Inform the Public — July 2007
  People are naturally curious about what is going on around them, so why not try an open house? It worked for a landfill!