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I. Research (Sociometric Study)
- Identify constituencies’ input to company:
- Activists
- Banks
- Business and Community Leaders
- Customers
- Employees
- Low Income and Disabled Persons
- Media
- Minorities
- Organizations
- Regulatory and Government Officials
- Senior Citizens
- Shareholders
- Survey a Sample:
- “On the subject of X, who are the two or three people whose opinion you really have confidence in?’
- “Whose judgment would you trust on this?”
II. Start in the Network and Work Backward
- Ask five people, then ask the people they identify and so on.
III. Questions
- Do you have an interest in X?
- How would you rate your awareness of X?
- At this time, are you:
- Willing to support X
- Willing to support X but need more information
- Know enough about X but need to feel better about it first
- Not interested in supporting X
- Who would you speak to if you wanted to know more about X?
- What is your relationship to this person?
- Employer
- Business Advocate
- Community Leader
- Supervisor
- Relative
- Friend
- Member of same organization
- No relation
- This person’s opinion is important because of his/her:
- Authority (Power Leader)
- Actions (Role Model)
- Negative Attitude (Bandit)
- Knowledge (Opinion Leader)
- Positive Attitude (Cheerleader)