Public Relations Specialties

• Opinion Leader Research


• Community relations programs


• Crisis communications, message development & management


• Media relations & public information campaigns


• Strategic planning & project management


• Legislative relations


• Grassroots advocacy


• Public speaking and communications education

Professional Background

• Senior Counsel, 1993 to present, Dyer Associates, a national public relations firm located in Winthrop, ME


• Counsel, with the international public relations and management consulting firm Jackson Jackson & Wagner, Exeter, NH (3 years)


• Chief public relations officer for Maine Arts Commission, Augusta, ME (5 years)


• Public relations officer for Department of Human Services, Augusta, ME (1 year)


• Public information officer for Maine Department of Conservation, Augusta, ME (5 years) with emphasis on forestry and land use


• Communications instructor, Bucksport High School (5 years)

Publications

• Columnist, Kennebec Business Monthly, three years


• Contributor, Public Relations Practices, Managerial Case Studies and Problems, Center and Jackson, 1993


• Customer Satisfaction Modeling, Maine Waste Water News, 1994

Noteworthy Professional Activities

• Recipient, The Edward Bernays “Outstanding Public Relations” Award from the Maine Public Relations Council, 1997


• Accredited Member (APR) of the Public Relations Society of America (PRSA)


• Recipient of Intellectual Freedom Award for Maine, 1990


• Presenter at PRSA Chapter Conference and numerous educational consortiums on communications


• Board Member, University of Maine Augusta Foundation Board

Education

• Advanced course work in public relations and accreditation (APR) by the PRSA


• Training in Pagemaker, Microsoft Works, Freehand, Filemaker, Windows and more (both DOS and Apple)


• Bachelor of Science in Speech, Theater and Art Education, University of Southern Maine

Personal

Dick is married to Mary K Dyer, a Rhode Island School of Design graduate in graphic design, photography, and art education. She is currently completing her 24th year with the Winthrop School System.

His son Reed is a graduate of Princeton University and is the newly appointed Literacy Coordinator for the Oxford School System.

His daughter Katie is a Graduate in Communications from Boston University and is developing a television show called the “Possibilities Factory” and freelancing for film and theatrical productions.

Recent Speeches

• Numerous Presentations for Fast Trak and Calculated Risk
  (two Entrepreneurship Programs in Maine)


• The Diffusion Process and Fundraising
  (seminar for the National Society of Fundraising Executives, 1998)


• The 4 and 1/2 Step Marketing Model
  (five day seminar for the National Conservation Training Center, 1998)


• Customer Satisfaction Modeling
  (seminar for the University of Maine and the Augusta Chamber of Commerce, 1995)


• Now That You Have Them, How Do You Keep Them?
  (lecture to Maine Media Market, Portland, 1994)


• Total Relationship Management And Your Resort
  (two day seminar for the International Hotel and Motels, Resorts Committee, Puerto Rico, 1993)


• The Impact Of School Report Cards
  (CASE workshop, Hartford, CT 1993)


• How To Work With The Media
  (Portsmouth, NH School System, 1993)


• One Day In The Life Of Ivan Tomatovich
  (CUPRAP seminar, Hershey, PA, 1993)


• How Arts Impact The Bottom Line
  (New Hampshire Arts Conference, Conway, NH, 1993)


• Communicating In Crisis
  (Yankee Chapter PRSA, Manchester, NH, 1993)

References are available upon request